The benefit of running an annual employee survey has for a long time been widely accepted but many organizations have been put off by the amount of effort that is required.
Many organizations who have bit the bullet and conducted their own internal employee satisfaction surveys have often relied on word-processors to allow them to design and compile a survey, then gone through the effort of printing and distributing the survey and spent time chasing and collecting the completed surveys and then even more time transferring the survey response information into a meaningful management report.
Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.
Document here is a step by step guide to help implement a survey that will bring considerable benefits to any organization.
Step 1 - Identifying The Need
There are many reasons an organization might benefit from a survey. Listed here are a few of the common reason why employee satisfaction surveys are conducted.
Event Driven
If your organization is about to embark, or is going through, a process reengineering program a series of employee surveys can assist in managing the change program, measure the effectiveness of the change, help to deliver a ‘message’ and gather valuable feedback throughout the change cycle.
Where an organization is experiencing a period of rapid growth employee surveys can make sure that the employees are aware of their reporting and management responsibilities.
If an organization is suffering from poor moral stemming from either internal or external influences an employee survey can be used to identify what the specific concerns of employees are so that those concerns can be properly addressed.
Where there is an increase in turnover of staff employee surveys can help an organization identify the underlying cause of employee unrest and through their findings help find solutions.
Periodically
As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.
Employee surveys will allow the senior management team the opportunity to look at what makes their organisation tick and confirm, or not, that their ‘top down’ view matches the reality and ‘bottom up’ perspective of their employees.
With the help of employee surveys an organization can establish good employer/employee communication that will in turn bring both direct and indirect benefits.
Step 2 - Management Buy-In
Although having management buy-in to a survey is always desirable and in some cases it may prove essential to ensure it is a success, in some instances the results of a survey that may not have had full management support at the start could lead to kick-starting a management that has grown complacent and detached from their employees.
Some organization may be fortunate in that the senior management recognize and drive the need for employee surveys, while in others the management may need to first be convinced of the direct and indirect benefits an employee survey will bring.
The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.
A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.
Step 3 - Designing The Survey
Compiling an effective survey can take some time and effort but by applying the basics of good survey design and focusing on ‘need to know’ questions and removing the ‘nice to know’ a survey will rapidly take shape.
Determining the exact questions that should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.
When considering what questions to ask consideration should be given to how the results are to be analyzed. As an example you may be tempted to ask for individual comments but these types of answer formats can be very cumbersome and time consuming to analyze and it is recommended that they be avoided or at least used sparingly.
With online surveys it is generally better to do a few smaller surveys than one very long survey as the longer the survey the higher the drop out rate will be.
Step 4 - Proof Reading And Testing
Spelling, Grammar and Clarity
Before the survey is published carefully check that there are no spelling and typing mistakes or incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.
Say What You Mean and Mean What You Say
When checking the survey consider the survey from the respondent’s viewpoint, you may know what you mean by each question but will the employee?
Allow the Respondent to Answer Truthfully
Where the employee will be required to choose from a number of available responses, closed questions, have you allowed the employee to answer accurately? Make use of answer response options like ‘No Comment’, ‘Not Applicable’ or ‘Don’t know’ where you want to make the question mandatory so that it is not accidentally missed out but the employee may not be able to answer.
Consider allowing the employee to include an ‘Other’ answer but also appreciate that ‘Other’ answers will add to the complexity when analyzing the survey results.
Don’t Insist on a Response to Questions that may not have one
Check that for questions that have been made mandatory that you definitely do require an answer, for example open questions that ask for additional comments should not be mandatory unless you really do require the respondent to write a comment.
Check that the Data can be Analyzed
Check through the survey again but this time looking at how the results of the survey will be analyzed. Give consideration as to how you will want to analyze the survey data, have you asked the right questions to be able to perform the detailed analysis that you desire? For example if you wanted to view the detailed response data from the perspective of the different genders, or maybe departments, check you have asked the employee to indicate their own gender and/or department.
Don’t Ask Anymore Questions Than You Need To
Consider all the questions in the survey and look for questions that are not ‘need to know’.
Test The Link And Try Completing The Survey
Publish the survey and then send the survey’s link to a number of people who will be willing to test the survey. By completing the survey yourself you will get a feel for how the respondent will view the survey. From your own and others feedback stop and make adjustments to the survey as required.
Repeat this process until you are happy with the survey.
Check the data
Take time to view the online summary results of the test data and confirm that the data is being collected in a manner that can be properly analyzed and that will give meaningful results.
Step 5 - Promoting And Deploying The Survey
Where the vast majority of employees have access to the Internet or company intranet deploying an online survey is easy, either via email and/or by establishing a link to the survey from your own website or the Intranet.
If there are employees that do not have direct access to the Internet there may be a number of alternatives that can be used such as issuing the survey in printed form, providing access through a shared terminal or giving them an incentive to complete the survey at home.
Step 6 - Monitoring
You are able to view in real-time the results online and the number of surveys that have been both started and completed.
After a few days if the number of completed surveys falls short of that expected it is recommended that one or more reminders are sent to employees asking them to complete the survey.
Step 7 - Analyzing the Results
There are no hard and fast rules for analyzing the data. Much depends on the individual survey, the questions asked and the number of responses.
When first analyzing survey data often a number of ‘headline’ results will immediately stand out that will provide you with a general overview and, providing the right questions have been asked, give you an instant assessment of the mood throughout the organization as a whole.
Where the results give areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders it would be useful to have a gender split and if say 25% gave a negative response the ability to drill down further to see what the gender split was of the 25% that answered negatively. Was the negative view shared by employees of both genders, is it a view held throughout the organization, or is it one that is limited to a particular gender and/or a particular department?
Step 8 - Post Survey Action
Probably the most important step is the last. The results of an employee survey will either confirm that the perfect organization really does exist or, and more likely, it will by the individual and common concerns that are raised identify the areas that are less than perfect.
It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that employees working in a particular department are collectively unhappy, but the reasons for their dissatisfaction may not be clear. A highly focused follow-up survey may help reveal the root causes.
When employee surveys are periodically run an organization that has taken steps to address issues will see their efforts reflected in subsequent survey responses. Almost all organizations have some problems and it helps an organization’s moral to see that a channel is available that will allow problems to be highlighted, addressed and resolved.
Summary
These guidelines are intended to help an organization conduct successful employee satisfaction surveys, they are however, only a guide.
By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and at minimal cost.